our story

Here at Alps & Amici, we offer an approachable haven for people who simply love food. Our unique shopping experience is second to none and we proudly serve the East Launceston community, meeting a diverse range of culinary needs. Our foodstore stocks a range from the everyday to the extraordinary, with a broad selection of fresh, packaged and prepared foods, household and convenience items, and a level of personal service typically associated with an old-fashioned corner store.

Our idea from day one has been to create, produce and present great, full-flavoured food that has a beginning, middle, and finish to every bite for the time poor person. We are interested in the story behind the ingredients which make the dish what it is. We offer something for everyone, from tempting cakes to satisfy your sweet tooth to a delicious homemade meal to take home to the family.

our history

Alps & Amici started operating in East Launceston in 2010. From day one, we recognised the need for a grocery store that was the missing link between the customer and the local producers. We have set out to provide the community with a location where you can get fantastic pre-prepared or fresh food, and all the grocery basics at one location. Our store provides the highest quality food with an amazing attention to detail and customer service that is second to none.

how it started

Even since back in his days at his Strathlynn Restaurant, Daniel Alps was always working hard to build relationships with local producers. The Alps & Amici store allows Daniel and the team to present local producers and their produce to a much higher degree than the restaurant ever could. The store aims to add value to the already high quality ingredients with the sole focus of making our customers’ busy lives easier.

Our goal is to be a valuable part of the East Launceston community and to be known as your modern neighbourhood grocer. A place you and your family will come back to again and again for gourmet groceries, delicious prepared meals and more. Alps & Amici is a place where you’ll find the necessities of a modern day supermarket, along with the perks and service of an old-fashioned grocer.


Community has always been at the heart of Alps & Amici and what Dan and Sally are trying to achieve. Not only are they personally active members within Launceston, participating in many local events including multi-sport challenges but they also sponsor events across the state and local clubs.